SEO stands for Search Engine Optimization. It is a process that is intended to help search engines list your site higher in their results pages for specific search phrases. For example, if you sell camping equipment on your website, then you want to show up when a potential customer searches for camping equipment. Many people believe that this happens automatically. This is only true if there are certain factors in place: Is your website "search engine friendly"? Is your website content considered valuable (enough that people will want to link to it)? Is your site unique? You get the idea.

So in a nutshell, create a high quality site that you would want to visit over and over again and get the word out by getting links from other places your visitors might travel. That is the basis of SEO.

Discussions of techniques and tricks are largely wastes of time since the search engines change their ranking methodologies often but thier main goal is always the same - to provide high quality search results so their visitors keep coming back (which attracts advertisers). So if you keep that in mind (good content and consistently getting more links that your visitors might follow to get to you) you will have no trouble getting to the top. The tools here will help you to make sure that your site is search engine friendly and that the links are valuable in terms of key phrases. They will help you track your results and possibly even predict your new rankings. But remember, site quality is very important. If you would like to have an SEO specialist review your campaign, call us at 1-800-426-4172 to set up an evaluation time.