View Reports
When you run reports using one of the other tools, they are saved here for you to quickly recall at a later date. This can be especially helpful when you are checking the effectiveness of your campaigns. Free accounts will store your last 5 reports. Paid accounts have no limit.Ranking Reports
Use the ROI Calculator to help determine if your pay-per-click campaign is going to be profitable. This tool works best in conjunction with the Advanced Keyword Analysis tool (to find CPC prices) and the industry conversion rate table.
Index Alert Tool
Has Google seen the latest updates to your website? Have those updates been passed on to all of their data centers? The index alert will show you the last time that the Google spiders checked your website, how many pages they looked at and the number of outgoing links they found.