We are always adding new tools that will help you be more successful with your online marketing ventures. If you can think of a new tool that will make your life easier, feel free to let us know. The following tools will help save you hundreds of hours trying to evaluate your site and your competitors' for ways to get higher rankings in the search engines. Remember you get back what you put in.
View Reports
When you run reports using one of the other tools, they are saved here for you to quickly recall at a later date. This can be especially helpful when you are checking the effectiveness of your campaigns. Free accounts will store your last 5 reports. Paid accounts currently have no limit.
ROI Calculator
Use the ROI Calculator to help determine if your pay-per-click campaign is going to be profitable. This tool works best in conjunction with the Advanced Keyword Analysis tool (to find CPC prices) and the industry conversion rate table.
Page Rank
Find out what PageRank Google has assigned to your website or those of your competitors. PageRank is the importance that Google assigns to your website on a scale of 1 to 10. To learn more about the Google page rank, visit http://www.google.com/technology.
Web Competition Report
This comprehensive tool checks the keyword densities, link popularity, and server health of your site to make sure that you are competitive in the online marketplace.
Link Hub Finder
Having relevant websites linking to yours can help your search engine rankings. Find out which sites are linking to your competitors and which search engines acknowledge the links. When sending out link requests, you should focus your effort on those sites that all three search engines see.
Advanced Google Ranking
Ever notice how your rankings change if your at home or when you are traveling? This is because Google results are served by the server thats closest to you and not all of the servers are updated with the same information at the same time. By comparing results on these servers you can see if your site will move up or down in the next update.
Ranking Report
Find out how your website is ranking on Google, Yahoo! and MSN under the keywords that you are targeting. Remember that the number returned is how many places down your site is, not how many pages (search engines return 10 results per page).
Index Alert
Has Google seen the latest updates to your website? Have those updates been passed on to all of their data centers? The index alert will show you the last time that the Google spiders checked your website, how many pages they looked at and the number of outgoing links they found.
HTML Validator
Are errors in your website.s code causing you to lose customers and ranking? Use the HTML Validator to check your HTML and accessibility. If you find errors make sure to get those checked by your webmaster. If you find errors, those may just be items on your website (such as flash videos) that computer programs can not .read. and therefore will return an error warning.
Back Link Finder
Finding relevant web sites to link to yours is not only important for getting brand recognition, but also for improving your relevance on search engines. Use this tool to find websites related to yours to approach for links. Paid accounts can use the link request email template to quickly send out link requests.
Keyword Analysis
Looking for keyword ideas, or want to know how many searches your keywords are getting each month? Use the Keyword Analysis tool to find out the number of searches for your keywords and other related keywords. Free accounts will randomly return a keyword related to the one that you type in. Paid accounts return a list of keywords related, and including, the keyword or phrase that you type in.
Advanced Keyword Analysis
Find out which keywords to target and how much to budget for your pay-per-click campaign. See how many searches are received each month by Google, MSN and Yahoo! for your keywords and other related ones, what the current top bids are and what you should budget. (To see the bids and budget numbers for keywords other than the top one, click the circle next to the keyword.)
HTML Source Analysis
Find out what your website.s code currently looks like and what it would look like if cleaned up. Having your HTML cleaned up and color coded can make changes quicker and easier. (Always be sure to have your webmaster approve changes to the code before they are done.)
Screen Resolution Simulator
A person.s screen resolution setting determines how much of a web page they can see without scrolling. The two most common resolution settings for monitors are 800x600 and 1024x768. Use the simulator to see how much of your website your visitors can see.
